2010 2020

Trees,

Like Relationships

And Ideas

Follow The Same

Natural Rule:

A Seed

Properly Nurtured

Will Grow And Bear Fruit.

Services

Branding

  • Strategy
  • Logo Design
  • Style Guide
  • Website Design
  • Packaging

Digital Services

  • Planning
  • Crm & Automation
  • Apps
  • Websites
  • Prototyping

Digital Communications

  • Planning
  • Social
  • Content
  • Online Media
  • Analytics

B2b Services

  • Presentations
  • App Prototypes
  • Infographics
  • Video
  • Merchandising

Advertising

  • Integrated Campaigns
  • Print
  • Radio
  • Ooh
  • Media Management

Production

  • Video & Livestream
  • Photography
  • 3d & Motion Graphics
  • Content
  • Post Production

Work

  • Program Benefits

    Program Benefits

    Program Benefits

    Out of Home Campaign

    Out of Home Campign

  • New product launch

  • Cybersource Brand Video


    Cybersource Costco Membership


  • Mexico Launch Campaign

    Mexico Launch Campaign

    Mexico Launch Campaign

    Mexico Launch Campaign

    Mexico Launch Campaign

  • New Branding

    New Branding

    New Branding

    New Branding

    New Branding

    New Branding

  • 3 Caines MundoFox

    El Capitan MundoFox

    El Capo MundoFox

    Rey David Mundofox

    3 Caines MundoFox

    10 Latinos Dijeron MundoFox

  • New Branding

    Aerial Photography

    Aerial Photography

    Christmas Card

    Website Design

  • Mars NatGeo Mundo

    Mars NatGeo Mundo

    NatGeo Mundo Campaign

    NatGeo Mundo Campaign

    NatGeo Mundo Campaign

    NatGeo Mundo Campaign

  • Orion 3 campaign

    Website design

  • Package Design

    Website design

    Website Design

    Website Design

  • ANET Brand Video

    How Payments Work

    Mobile POS product

    What is an eCheck?

    Automated Recurrent Billing

  • Super Bowl Coverage

    Visa Payment Journey

    Small Business Campaign

    Intellilink Account Manager

    Small Business Documentary

    Small Business Campaign

    Small Bussines Education Library

  • New Branding

    New Brandng

    New Branding

    New Branding

    New Branding

  • New Branding

    Marketing Materials

    Locations Photography

    Locations Photography

    Locations Photography

    Locations Photography




People

Federico

With a degree in marketing from Mexico’s prestigious Tec de Monterrey, Federico boasts a 20+year career with stints at agencies such as Leo Burnett, Euro RSCG, DDB, Square one, AlmaDDB and Moroch/Inspire. In 2011 he decided to leave the comforts of the corporate world and make his gutsiest move ever: launch his own firm. Rather than promote the “new, different” approach that so many companies promise but fail to deliver, Federico commits instead to taking the right approach, and Arbol’s growth has been proof of this success.

Don’t let his corner office (which he loves to call the “wrong” corner) fool you: though time and technology have transformed the business of creativity, Federico is still a copywriter at heart.

fedo@arbolcg.comLinkedInInstagram

Jose

Jose is a professional with broad experience in the fields of digital media and advertising, marketing, media planning, interactive communication and digital production. His specialties include content production, process optimization, structure development, branding, eCommerce, ROI strategy, mobile marketing and UX/UI.

He’s also a Google and Facebook certified expert, is a teacher in various universities and advertising associations and won a Silver Effie award in the e-commerce category.

jose@arbolcg.comLinkedInInstagram

Santiago

It all started in Ecuador a couple of decades ago, where Santiago worked at his father’s advertising agency. The second-generation creative has honed his skills at multinational advertising agencies such as JWT and DDB and through work with leading brands including McDonald’s, Ford, Volkswagen, MasterCard and PNC Bank. He is passionate about design, photography and architecture, studies color and light and knows every font and every Adobe tool ever created. Art and form are his DNA. He is so versatile; it would be unfair to call him a designer or art director. He makes sure that everything that comes out of árbol looks amazing.

santiago@arbolcg.comLinkedInInstagram